Love your product. It has served me well for the last 20 years or so. Sugar + water + a little sodium and I’m rehydrating like a champ either from strenuous excercise or heavy drinking.
So what’s with the new 3 stage drinking “series” you just introduced to the market? Kind of tough to figure this one out. I just spent $2.99 on one (1) bottle of your “Pre-game Fuel”. After that I should spend another $2.99 on the “Perform” Gatorade to get my through the work out. Having pre-fueled and performed it is now time for me to pay $4.89 to “Recover”. So what you are telling me is that to perform at my highest levels I have to pay you $10.87 + tax each time I work out? Going to go ahead and pass on that one.
I get the concept. Instead of only having one product you introduce three (3) higher priced alternatives thus creating buzz with the “New Gatorade” and increasing profit margins. But $10.87 (plus tax) per workout? I’m going to have to borrow against my 401(k) to afford that.
So I tried the pre fuel. There is so much sugar in it that my stomach started to spasm. It has been 15 minutes now and the spasms have stopped, but I’m a little worried about what is going to happen once I start running. This has the potential to be both painful and embarrassing at the gym. I’m leaning more toward embarrassing.
If I can bang out 75 push ups in a row and run a sub 6:30 mile tonight, I’m sold on it. If not, huge marketing ploy and I’ll never select the brand again. Too much greed for my liking.
Feels a little bit like “New Coke”. We all knew how well that ended.